Selling Your Home With Insight Residential Realty

For most families, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you’re ready to sell it’s important to have an experienced real estate professional handle the details involved in the successful sale of a home for top dollar. As an experienced professional who has helped many Raleigh residents sell their homes, I know how to handle every aspect of the sales process – from strategically marketing and showcasing your home to making sure everything’s signed, sealed and delivered by the closing date. Providing you with comprehensive, high-quality listing service is my top priority. So when you decide to sell your home, please contact me and let’s get started. Let me expand on a few things.

Well why would any of these items mentioned above be important and why would you need to partner with me and Insight Residential Realty to sell your home? Consider this for a moment. Selling a home can be rather intimidating. Unless selling homes is what you do where do you start? How do you start? What’s important what’s not?

 Pretty simple right, just ask the guy or gal next door or even cousin Earl. Read up on the internet watch some Youtube videos it’s a piece of cake. 

First thing sellers should consider is hiring a Realtor who knows what they are doing and has a track record of success in your particular area and is actively showing and selling homes in your location.

Why, it’s pretty simple. You need to have an honest evaluation of your property and compare your property against other properties that have been sold recently in your location. You need to have someone who has been in these homes to give you advice on how your home really compares.

Sellers need to understand the absorption rate for their home at differing price points.  Home sellers decide what price their home is listed for sale, and what they will sell it for not the Realtor.  Someone who is actively selling homes in your area has obvious real time knowledge of what is selling and for how much. I personally show several hundred homes per year. I know what buyers are thinking what they are looking for and what the market is willing to pay. My interaction with buyer helps me understand totally what objections buyer will have to particular features of a property, lot location type and so on and what buyers are looking for and WHY in your area and most importantly WHAT discount buyers will apply or what price increase they will be willing to pay for different features on a property. Most sellers understand this themselves having bought in the location originally but the market changes and changes rapidly. Consumer tastes and preferences change rapidly! You need to have an understanding of what the market is for your home how long it will take to sell and a fairly definitive idea and what price it will sell for.

Many listing agents don’t show homes. I do because I like the feedback and knowledge as to what the market is doing and market expectations real time. Would you hire a fishing guide who never went fishing?

Once you have a clear understanding of what your home is likely to sell for what improvements  may need to be made in order to sell your home you then need to assess the marketing strategy that will be implemented by the Realtor you hire and what type of exposure they will garner your property and what market segments they will expose the home too.

It makes little sense exposing your home to folks who are not in the market for your home or do not have the means or the ability to buy your property. Does the Realtor market your home or THEIR SERVICES. Think of this for a moment folks, most Realtors spend their entire marketing budget on marketing themselves and not the properties they are contracted to sell !!!! Look at the marketing plan. If it consists entirely of signs in the front yard with their picture painted on it some paper flyers and they will take some photos with their cell phone and enter the home into the MLS that is not much of a plan, has little chance of attaining the seller the best and highest price for their home and will lead to an aged listing with multiple price reductions.

At Insight Residential Realty we utilize a market driven 21st century marketing strategy employing high quality  HD video and animation , professional still photography, Arial photography & video, strategic ad placement on major web portals and a sophisticated social media outreach to present your home in the best possible light to the largest possible audience in the most engaging and consumer satisfying experience and manner available in today's real estate market. Watch some of our videos visit our Youtube TV channel and see for yourself the difference that Insight Residential Realty will make marketing your home and ensure you get the highest possible price in the shortest period of time for your property. 

 This is critically important to home owners occupying the home.You have to make your home open and available at peculiar hours to all sorts of people with no guarantee of success. It is critical you get buyers into your home who are seriously considering your home, who already have a connection to the home due to the digital experience they have encountered online in some manner. Every time you have a showing you have to leave the home for up to 2 hours and sometimes be gone all day. The home has to be presented in such a manner that it appears no one is living there. If you have a family this can be a trying taxing issue. So it is important to get an offer quickly. We think our marketing strategy delivers on our promise to market your property and not ourselves.

 Next thing to consider is once a home has been exposed to the market for more than 60 days the market has basically rejected it for a variety of reasons. The first reason that comes to mind is price. Seems obvious enough but folks miss this point all the time. Data tells the tale no showings its because of the price, showings but no offers it property related both of these related issues can only be addressed through price reduction. That is why it is critical you price your home according to the market, its absorption rate and have a killer marketing strategy in place to produce that offer inside 30 to 45 days. Don't overprice your home to the market !!!

Many folks say well I want to price my home  in an manner that "gives me some room to negotiate". There is an incredible amount of data available through the National Association of Realtors that indicate this is not a wise strategy and will lead to a lower price for the home. Over the years I have developed  negotiating strategies to hold the line on price. These strategies have been developed through a 35 year career of successfully negotiating deals.They are simple and effective. These strategies work and I utilize them to the up most advantage for both sellers and buyers Insight Residential Realty represent. Since the housing market crashed in 2008 the transaction details of a real property sale have changed tremendously are quite complicated and have many nuances. We know the transaction backward frontwards sideways and we will get your transaction to close. When you are ready to sell your home and want to utilize an aggressive dynamic approach to getting your home sold give us a call email or text ! we can help.



How to Get Started

Request a home valuation Below we will contact you and get the ball rolling